I'm currently Chief Strategy Officer at Serato Ltd, a music technology company in Auckland, New Zealand. I work on corporate and product strategy, business development, plus lead the product planning, user experience, and design teams. I spend a lot of time working with our partners located around the world, with a particular focus on Japan.


I've had the pleasure of leading an amazing group of people responsible for planning a range of software products; Serato DJ, Serato DJ Pro, Serato Sample, Serato Studio plus over 80 pieces of hardware including the Pioneer DDJ series and DJM-S9, the Roland DJ-808, and the Rane 72/Twelve combo. 

In addition to work, I recently finished an MBA at the University of Auckland. My master's thesis was on business model discovery in blockchain startups and received an A+ grade.

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