I'm currently Chief Strategy Officer at Serato Ltd, a music technology company in Auckland, New Zealand. I work on corporate and product strategy, business development, plus lead the product planning, user experience, and design teams.


I've had the pleasure of leading an amazing group of people responsible for planning a range of software products; Serato DJ, Serato DJ Pro, Serato Sample, Serato Studio plus over 80 pieces of hardware including the Pioneer DDJ series and DJM-S9, the Roland DJ-808, and the Rane 72/Twelve combo. 

In addition to work, I recently finished an MBA at the University of Auckland. My master's thesis was on business model discovery in blockchain startups and received an A+ grade.

©2018 Nick Maclaren